Marketplace

Groupon as a bookable marketplace

Led the multi-year transformation of Groupon from a voucher site into a bookable marketplace, introducing scalable booking flows, partner integrations, and an API-driven system without sacrificing core conversion metrics.

Role: Lead Product Designer
Timeline: 2018–2020

Booking on Groupon deal pages — Booking added to deal pages without sacrificing conversion.

Modular booking flow — A modular flow adaptable to different merchant offerings and partners.

Booking partner integrations — Standardized integrations expanded inventory while reducing time and cost.

Merchant booking management — Merchant tools for managing availability and reservations.

API-driven booking system — A dynamic UI framework designed to evolve across services.

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